Allen, a veteran executive with Quaker Oats, named league CEO
New York (Thursday, January 4, 2000) -- Barbara Allen, a 22-year veteran of Quaker Oats with no soccer experience, has been named chief executive officer of the Women's United Soccer Association.
Allen joins the WUSA from her current position as president and chief operating officer of Paladin Resources, LLC, in Denver, a startup providing services to the Internet and long distance carriers. Prior to her position at Paladin, Allen was president\corporate supplier for Corporate Express, a large office products distributor which was sold to a Dutch firm in November 1999.
The bulk of Allen's professional career, 1977-98, was spent in increasingly responsible positions at Quaker Oats, most recently as executive vice-president\international food products.
"In Barbara Allen, the WUSA has found a chief executive whose business acumen will complement our experienced staff of sports executives as we launch the premier professional women's soccer league in the world, and what I believe will be one of the most successful sports leagues ever," said chairman of the board John Hendricks in a written statement.
When approached about the job, Allen had never heard of the WUSA, the New York Times reported.
Allen was recommended to the WUSA by former United States Soccer Federation secretary general Hank Steinbrecher who was director of sports marketing at Quaker prior to moving to the USSF in 1990.
"In my time at Quaker, I had ample opportunity to observe Barbara Allen as her career was developing," he said. "Her talent was apparent early on. She is a smart, dynamic and decisive leader to whom people naturally gravitate and who produces results. Her selection to head the WUSA reinforces my confidence in the league's ultimate success."